Next Moose is both a project and a company with the mission to help businesses predict the impact of future technologies, products, services, platforms, and behaviors of people. And to take advantage of these predictions.
Predicting the future is a challenge, by many seen as impossible. It all depends, however, on what future you are predicting and how accurate you need it to be. Predicting that the sun will set at a given time is easy and will be successful. Predicting the date when a mobile phone will be implanted in a human brain is more difficult. We can predict that it will happen, but at best in which decade.
The tagline for Next Moose should maybe have been ”Predicting Futures,” because that is what we do. With an understanding of how the present was reached and the drivers of change ahead, it is possible to predict several relevant futures. Such predictions are sometimes called ”scenarios.” We use ”predictions” as a freer form.
The process of predicting different futures will in itself deepen the understanding of the one future. A deeper understanding of many alternative futures makes it easier to develop resilient strategies.
This is reflected in the structure and services offered by Next Moose. The primary model is the Next Moose PRISM but is only one of several. The formats are research and workshops. You are welcome to read more about our services.
Next Moose is founded by Christer Berg, a futurist and trend watcher with over 25 years of experience of analyzing digital technologies, markets, and solutions.
